DRL forays into health drink segment

Dr Reddy’s Laboratories Ltd has forayed into the nutrition segment with the launch of ‘Celevida’ in India. The first-of-its-kind health drink has been proven to help manage blood glucose levels among Indian patients. The product will be made available in two flavours Kesar Elachi and Chocolate.

The drink is formulated to have high protein (28-30 per cent), high fibre (12-18 per cent) and slowly digested carbohydrates, which will support in managing the postprandial blood glucose response and satiety.

The product contains high amount of plant protein that comes from Soy, Ragi and Gram flours.

It also has 20 vitamins and minerals, and ingredient such as Folate, Iron, Magnesium, Pantothenic acid, Riboflavin, Vitamin B12, Vitamin B6 and Vitamin C that would further support in managing tiredness and fatigue.

Company Profile : Dr Reddys Laboratories Ltd

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